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From Beverly Hills to Downtown LA, Southern Californians have plenty of ways to buy gold — both in person and online.
But with so many options, it’s important to find a dealer that offers fair pricing, trustworthy service, and clear information.
Best Places to Buy Gold in Los Angeles: Local Dealers
Here’s a look at some of the highest-rated gold dealers based in the LA area — based on Google reviews, customer experiences, and overall transparency.
Dealer Name | Address | Google Reviews Rating |
|---|---|---|
American Hartford Gold | 11900 W Olympic Blvd #750, Los Angeles, CA 90064 | ★ 4.8 (1,400+ reviews) |
Augusta Precious Metals | 8484 Wilshire Blvd Suite 515, Beverly Hills, CA | ★ 4.9 (547 reviews) |
Orion Metal Exchange | 12301 Wilshire Blvd #412, Los Angeles, CA 90025 | ★ 4.9 (252 reviews) |
Goldco | 21215 Burbank Blvd Suite 600, Woodland Hills, CA | ★ 4.9 (2,900+ reviews) |
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American Hartford Gold
Headquartered in Los Angeles, American Hartford Gold is a standout for its personalized customer service and strong reputation in the gold IRA space.
Customers praise the company for its easy onboarding process, professional staff, and educational guidance — particularly for first-time buyers or retirement-focused investors. While they specialize in IRA-approved metals, they also offer direct bullion sales.
Location: 11755 Wilshire Blvd 11th floor, Los Angeles, CA 90025
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Augusta Precious Metals
Augusta Precious Metals has built a boutique reputation in LA for its client-focused approach and transparent pricing model.
Although their operations lean heavily toward retirement investing (like gold IRAs), buyers note that their team takes time to educate, not just sell.
The process is consultative, with no high-pressure tactics. Many reviews highlight their long-term support and consistent communication throughout the buying journey.
Location: 8484 Wilshire Blvd #515, Beverly Hills, CA 90211
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Orion Metal Exchange
Orion Metal Exchange combines a local Los Angeles presence with national reach. They offer a wide range of bullion, including gold, silver, platinum, and palladium — and even include home delivery or secure vault storage.
Buyers praise Orion for its straightforward pricing, helpful staff, and responsiveness. Many say the team provided honest recommendations rather than pushing the most expensive products.
Location: 12301 Wilshire Blvd #412, Los Angeles, CA 90025
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Goldco
Goldco has one of the highest review counts of any precious metals dealer in LA, with a long-standing track record in gold IRAs and wealth preservation strategies.
While they specialize in retirement accounts, Goldco also offers direct gold and silver purchases. Customers frequently note the company's professionalism, communication, and follow-through.
The volume of positive feedback reinforces their reputation as a trusted option for serious investors.
Location: 24025 Park Sorrento Suite 210, Calabasas, CA 91302
Best Places to Buy Gold in Los Angeles: Online Options
While LA has several strong local dealers, many investors choose online platforms for better pricing, broader selection, and convenience.
Here are some of the most trusted online gold dealers available nationwide:
Online Dealer | Website | Strengths & Popular Features |
|---|---|---|
SD Bullion | sdbullion.com | Ultra-low premiums, simple interface, no upselling, bulk discounts |
JM Bullion | jmbullion.com | User-friendly site, fast shipping, wide selection, educational tools |
APMEX | apmex.com | Massive inventory, AutoInvest feature, portfolio tracking, price alerts |
Lear Capital | learcapital.com | Gold IRAs, free investor kits, retirement-focused advice |
Money Metals Exchange | moneymetals.com | Monthly savings plans, storage options, smaller denominations |
Silver Gold Bull | silvergoldbull.com | Competitive pricing, international service, secure vault storage |
SD Bullion
Founded in 2012, SD Bullion is a go-to for buyers who prioritize price. The site regularly offers some of the lowest premiums over spot and doesn’t push collectibles or rare coins.
Its website is simple, focused, and ideal for stacking basic bullion bars and coins. Shipping is fast, and they offer multiple payment options, including bank wire and crypto.
Platform | Rating |
|---|---|
Trustpilot
| 4.3 (2,648 reviews) |
Better Business Bureau (BBB) | A+ | Accredited Since 2014 |
Sitejabber | 3.3 (641 reviews) |
JM Bullion
Even though JM Bullion is based in Texas, it’s one of the most popular online gold dealers in the U.S. — with fast shipping to California and competitive pricing.
The site is clean and easy to navigate, making it ideal for beginners. They also offer tools like price charts, product filtering, and education content to help you make informed decisions.
Platform | Rating |
|---|---|
Trustpilot
| 4.3 (1,493 reviews) |
Better Business Bureau (BBB) | A+ | Accredited Since 2014 |
Consumer Affairs | 4.5 (790 reviews) |
Money Metals Exchange
Money Metals Exchange is known for its customer-friendly service and transparent pricing. Their website offers competitive premiums on popular gold and silver products, including fractional coins and smaller bars.
They also provide monthly savings plans and storage solutions, making it easy for new investors to build a position gradually. Many customers highlight the straightforward ordering process and dependable delivery.
Platform | Rating |
|---|---|
Trustpilot
| 3.3 (125 reviews) |
Better Business Bureau (BBB) | A+ | Accredited Since 2011 | 4.4 (143 reviews) |
Consumer Affairs | 4.7 (168 reviews) |
Silver Gold Bull
Silver Gold Bull serves U.S. and international customers with a wide range of bullion products — from gold and silver to platinum and rhodium.
Their prices are often very competitive, and they also allow for anonymous cash purchases through certain services.
The site offers robust educational content, insured shipping, and optional vault storage in North America. Their clean design and frequent deals make them a favorite for frequent buyers.
Platform | Rating |
|---|---|
Trustpilot
| 4.8 (4,464 reviews) |
Better Business Bureau (BBB) | A+ | Accredited Since 2012 |
Sitejabber | 3.4 (233 reviews) |
Buying Gold from Pawn Shops in LA: Is It Recommended?
Buying gold from pawn shops in LA can offer lower prices and unique finds, but it also comes with risks. While deals are possible, quality and authenticity may vary. Always verify purity and shop reputation before buying.
Pros | Cons |
|---|---|
Often lower prices than bullion dealers | May lack documentation or authenticity proof |
Unique or vintage gold items available | Purity may not be clearly verified |
Room for negotiation on price | Limited selection and inconsistent inventory |
Local, walk-in access | Risk of counterfeit or damaged items |
FAQ
Most local coin shops, pawn shops, and precious metal dealers buy gold. Compare offers to ensure a fair market-based price.
Some do, but storage is more common with online dealers. Vault storage may be offered through partners or third-party facilities.
Reputable online dealers use insured, discreet shipping. Always track your order and require a signature upon delivery.
Most accept wire transfers, credit cards, checks, and sometimes cryptocurrencies. Each method may affect shipping time or price.
Some dealers operate on weekends, but hours vary. Always check in advance, especially for walk-in transactions.
Yes, premiums and pricing can differ significantly. Comparing multiple shops or websites can help you get the best deal.
Yes, dealers must comply with state and federal laws, including anti-money laundering rules and business licensing requirements.
ID may be required for large transactions, especially for tax reporting or anti-fraud compliance. Policies vary by dealer.
